Reprinted from the July 2005 issue of Scotsman Guide Residential Edition, with permission from Scotsman Publishing, Inc.

In most businesses, the key to success lies in getting repeat business from your customers and from the new customers these satisfied patrons refer. In the mortgage business, repeat business accounts for less than 10 percent of the loans the average lender writes - a statistic guaranteed to strike fear into the hearts of even the most stalwart marketing executives.

 Read more...